{"articles":[{"id":"b5cdfd0a-1dae-4709-8109-59dfc39c3a2c","title":"Reaching For More Reach","summary":"With RFPs in flux, diverse-owned media companies are finding ways to use their data to improve reach. Plus: Why we’re in retail media’s “potty-training” phase.\nThe post Reaching For More Reach appeare","source":"adexchanger.com","sourceUrl":"https://www.adexchanger.com/the-big-story/reaching-for-more-reach/","category":"Data & Analytics","relevanceScore":61,"date":"2026-04-17","imageUrl":"https://www.adexchanger.com/wp-content/uploads/2023/10/Big-Story-podcast-square.jpg","created_at":"2026-04-17T21:38:35.394391"},{"id":"0bddbbb0-5bd4-4d7f-b046-f73048d9f55e","title":"From Search to Recommendation: How AI Is Rewriting Discovery","summary":"In this episode, Sean Betts, Chief AI & Innovation Officer at Omnicom Media UK, joins us to explore how AI is fundamentally changing how consumers discover brands.","source":"advertisingweek.com","sourceUrl":"https://advertisingweek.com/from-search-to-recommendation-how-ai-is-rewriting-discovery/","category":"Industry & People","relevanceScore":58,"date":"2026-04-17","imageUrl":"https://picsum.photos/seed/1776441414521/800/600","created_at":"2026-04-17T15:56:54.600956"},{"id":"28a6f10a-6a3b-474c-8ae7-922eae13d4cd","title":"Google’s Product Feed Strategy Points To The Future Of Retail Discovery","summary":"Google’s product data push goes beyond Shopping ads. Learn why feed optimization now matters for AI search, free listings, YouTube, and retail visibility.\nThe post Google’s Product Feed Strategy Point","source":"searchenginejournal.com","sourceUrl":"https://www.searchenginejournal.com/googles-product-feed-strategy-points-to-the-future-of-retail-discovery/572291/","category":"SEO & AI Visibility","relevanceScore":86,"date":"2026-04-17","imageUrl":"https://cdn.searchenginejournal.com/wp-content/uploads/2026/04/shutterstock_2763765317-660.jpg","created_at":"2026-04-17T13:10:17.517768"},{"id":"55e761db-8aed-4459-8a6c-b379614cee63","title":"Immersive Map View in Search Ads","summary":"Google is integrating immersive map view videos into PPC ads, a move that reflects evolving capabilities in the ad space. This feature aligns with a previously noted setting found in Location Manage","source":"ppcnewsfeed.com","sourceUrl":"https://ppcnewsfeed.com/ppc-news/2026-04/immersive-map-view-search-ads/","category":"Paid Advertising","relevanceScore":71,"date":"2026-04-17","imageUrl":"https://ppcnewsfeed.com/wp-content/uploads/2026/04/inmersive-search-ads.jpg","created_at":"2026-04-17T10:11:41.83623"},{"id":"d9e87162-d499-4fe1-9a73-b085c6f719bb","title":"Puma’s AI head says the brand is still giving ‘the keys to the consumer’ as it invests in digital concierge","summary":"Puma , this month, debuted a new AI-powered “digital human” concierge named “Dylan” in its Las Vegas flagship.","source":"digiday.com","sourceUrl":"https://digiday.com/marketing/pumas-ai-head-says-the-brand-is-still-giving-the-keys-to-the-consumer-as-it-invests-in-digital-concierge/?utm_campaign=digidaydis&#038;utm_medium=rss&#038;utm_source=general-rss","category":"Content & Creative","relevanceScore":63,"date":"2026-04-17","imageUrl":"https://digiday.com/wp-content/uploads/sites/3/2026/03/ai-middle-digiday.jpg","created_at":"2026-04-17T07:26:54.938363"},{"id":"d337a1ee-1a4d-450f-846a-7e52d308742b","title":"Hot Take: YouTube Shouldn’t Rely On Creators To Convince Brands It’s TV","summary":"Platforms using talent to corroborate sales pitches is nothing new – the TV upfronts have always included publishers peacocking their talent to impress buyers. But YouTube arguably juggles an addition","source":"adexchanger.com","sourceUrl":"https://www.adexchanger.com/ctv-roundup/hot-take-youtube-shouldnt-rely-on-creators-to-convince-brands-its-tv/","category":"Industry & People","relevanceScore":61,"date":"2026-04-17","imageUrl":"https://www.adexchanger.com/wp-content/uploads/2026/04/youtube-tv-op-ed-scaled.jpg","created_at":"2026-04-17T05:25:17.104548"},{"id":"f80ba02c-8caa-4922-8cc8-4f4f4f735504","title":"From Clicks to Confidence: How Brands Validate PPC Performance Without Flawed Attribution","summary":"Thanks to AI and platform tools, PPC campaigns can be created fairly quickly.  That’s the easy part. But how do you measure results and attribute clicks to the right campaign?   Cross-d","source":"ppchero.com","sourceUrl":"https://ppchero.com/from-clicks-to-confidence-how-brands-validate-ppc-performance-without-flawed-attribution/","category":"Paid Advertising","relevanceScore":54,"date":"2026-04-17","imageUrl":"https://ppchero.com/wp-content/uploads/2026/04/0_1-4.png","created_at":"2026-04-17T02:08:16.760054"},{"id":"e0898cfc-cbd5-48ff-950d-4dc55ff73881","title":"PR Roundup: Creators Get Certified, Bieb-chella Buzz and Philanthropy's Trust Problem","summary":"This week’s PR Roundup looks at a new credentialing push to professionalize influencer marketing, Justin Bieber stealing the Coachella conversation and troubling new data for philanthropy's reputation","source":"prnewsonline.com","sourceUrl":"https://www.prnewsonline.com/pr-roundup-creators-get-certified-bieb-chella-buzz-and-philanthropys-trust-problem/","category":"Social Media","relevanceScore":66,"date":"2026-04-17","imageUrl":"https://picsum.photos/seed/1776391686987/800/600","created_at":"2026-04-17T02:08:07.291217"},{"id":"71a18da9-2280-4228-b1a4-90e44a104713","title":"Google Marketing Live 2026: All You Need to Know","summary":"Google Marketing Live is back on May 20, 2026. Below you'll find the full schedule, speaker lineup, registration links, and what advertisers should be watching out for this year.\n\n\nWhether you're","source":"ppcnewsfeed.com","sourceUrl":"https://ppcnewsfeed.com/blog/google-marketing-live-2026-all-you-need-to-know/","category":"Industry & People","relevanceScore":61,"date":"2026-04-16","imageUrl":"https://ppcnewsfeed.com/wp-content/uploads/2026/03/google-marketing-live-2026-register.jpg","created_at":"2026-04-16T21:40:14.231765"},{"id":"526e0b56-6c7d-41ce-9957-9d3ffd575136","title":"Google Tag Gateway Adds Fastly Integration","summary":"Google has introduced Google Tag Gateway for advertisers in beta, allowing integration with Fastly through Google Tag Manager. This setup enhances data privacy by enabling the deployment of Google t","source":"ppcnewsfeed.com","sourceUrl":"https://ppcnewsfeed.com/ppc-news/2026-04/google-tag-gateway-adds-fastly-integration/","category":"Data & Analytics","relevanceScore":61,"date":"2026-04-16","imageUrl":"https://ppcnewsfeed.com/wp-content/uploads/2026/04/image-1.jpeg","created_at":"2026-04-16T19:07:47.45061"},{"id":"fcfbc92c-3cf3-4815-9309-a8c6b2d702b1","title":"Google Marketing Live 2026: All You Need to Know","summary":"Google Marketing Live is back on May 20, 2026. Below you'll find the full schedule, speaker lineup, registration links, and what advertisers should be watching out for this year.\n\n\nWhether you're","source":"ppcnewsfeed.com","sourceUrl":"https://ppcnewsfeed.com/ppc-news/google-marketing-live-2026-all-you-need-to-know/","category":"Industry & People","relevanceScore":61,"date":"2026-04-16","imageUrl":"https://ppcnewsfeed.com/wp-content/uploads/2026/03/google-marketing-live-2026-register.jpg","created_at":"2026-04-16T19:07:40.23403"},{"id":"d30cdc03-b398-4290-a370-7ba517d84223","title":"Target puts creators at forefront of Pokémon anniversary campaign","summary":"<figure><div><img src=\"https://imgproxy.divecdn.com/A4dRZwHXM1C4aqvw6o2yYcet6HsJS9_XvOyETLduZv4/g:ce/rs:fill:1600:900:1/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS9Qb2tlbW9uLXgtVGFyZ2V0X","source":"marketingdive.com","sourceUrl":"https://www.marketingdive.com/news/target-puts-creators-at-forefront-of-pokemon-anniversary-campaign/817648/","category":"Content & Creative","relevanceScore":61,"date":"2026-04-16","imageUrl":"https://picsum.photos/seed/1776366456728/800/600","created_at":"2026-04-16T19:07:37.141805"},{"id":"cc439f10-c1e4-42cb-9c75-0259b0ab4b92","title":"Amazon hits pause on controversial change to its advertising payment system that had caused a seller revolt","summary":"The pause signals Amazon is at least temporarily backing off a policy that had sparked coordinated pushback from its seller community.","source":"digiday.com","sourceUrl":"https://digiday.com/marketing/amazon-hits-pause-on-controversial-change-to-its-advertising-payment-system-that-had-caused-a-seller-revolt/?utm_campaign=digidaydis&#038;utm_medium=rss&#038;utm_source=general-rss","category":"Industry & People","relevanceScore":61,"date":"2026-04-16","imageUrl":"https://digiday.com/wp-content/uploads/sites/3/2025/10/amazon-google-digiday.png","created_at":"2026-04-16T10:13:14.019621"},{"id":"34d254bf-d07e-49ba-937a-1b61ea820331","title":"OpenAI builds tool to track whether ChatGPT ads convert","summary":"The AI platform is selectively enabling its pixel for some advertisers in the pilot as it continues to test and iterate its capability.","source":"digiday.com","sourceUrl":"https://digiday.com/marketing/openai-builds-tool-to-track-whether-chatgpt-ads-convert/?utm_campaign=digidaydis&#038;utm_medium=rss&#038;utm_source=general-rss","category":"Industry & People","relevanceScore":63,"date":"2026-04-16","imageUrl":"https://digiday.com/wp-content/uploads/sites/3/2023/07/privacy-phone-pixelated-digiday.jpg","created_at":"2026-04-16T10:13:11.640417"},{"id":"59e4e30c-48f4-481a-b5b4-d813857ae852","title":"Conversion Setup Gets Direct GTM Integration Option","summary":"Google Ads appears to be testing a new “Set up in Google Tag Manager” button directly within the conversion setup flow. The option shows alongside existing installation methods and allows advertiser","source":"ppcnewsfeed.com","sourceUrl":"https://ppcnewsfeed.com/ppc-news/2026-04/conversion-setup-gets-direct-gtm-integration-option/","category":"Paid Advertising","relevanceScore":71,"date":"2026-04-16","imageUrl":"https://ppcnewsfeed.com/wp-content/uploads/2026/04/conversion-setup-gtm1.jpg","created_at":"2026-04-16T07:26:05.636151"},{"id":"eb592082-c6f6-468f-9884-13ec10d2ef30","title":"How To Become The AI Search Authority In Your Company [Webinar]","summary":"Explore the impact of AI search on SEO roles and how brands can manage their online presence in AI outputs effectively.\nThe post How To Become The AI Search Authority In Your Company [Webinar] appeare","source":"searchenginejournal.com","sourceUrl":"https://www.searchenginejournal.com/how-to-become-the-ai-search-authority-in-your-company-webinar/572189/","category":"SEO & AI Visibility","relevanceScore":63,"date":"2026-04-16","imageUrl":"https://cdn.searchenginejournal.com/wp-content/uploads/2026/04/1-812.png","created_at":"2026-04-16T02:11:37.308764"},{"id":"fab30339-e7e2-4e4e-b261-ea6417ea2e0b","title":"Amazon Ads Hands The IAB Tech Lab A Tool That Promises To Waste Fewer Bid Requests","summary":"The Dynamic Traffic Engine, an open-source tool, is geared toward optimizing bid requests and reducing programmatic waste.\nThe post Amazon Ads Hands The IAB Tech Lab A Tool That Promises To Waste Fewe","source":"adexchanger.com","sourceUrl":"https://www.adexchanger.com/technology/amazon-ads-hands-the-iab-tech-lab-a-tool-that-promises-to-waste-fewer-bid-requests/","category":"Paid Advertising","relevanceScore":61,"date":"2026-04-15","imageUrl":"https://www.adexchanger.com/wp-content/uploads/2026/04/qualitytraffic.jpg","created_at":"2026-04-15T21:48:20.521901"},{"id":"23d3c835-dde5-4ce5-a176-617cff1438d7","title":"Removing Technical Barriers to Help Businesses of All Sizes Get More From Their Ads","summary":"Meta announces updates to the Meta Pixel and Conversions API that will make it easier for businesses to maintain well-connected, up-to-date setup that drives strong ad performance.","source":"facebook.com","sourceUrl":"https://www.facebook.com/business/news/pixel-conversionsapi-updates","category":"Data & Analytics","relevanceScore":61,"date":"2026-04-15","imageUrl":"https://static.xx.fbcdn.net/mci_ab/public/cms/?ab_b=e&amp;ab_page=CMS&amp;ab_entry=1662048118283564&amp;version=1776195534&amp;transcode_extension=webp","created_at":"2026-04-15T21:48:18.306246"},{"id":"a34fb3c7-a517-4037-951d-745832f99884","title":"Meta Is Launching An Easy Button For CAPI","summary":"CAPI, but make it easy. Conversion APIs have become standard issue for the big ad platforms. The idea is to shift conversion tracking from the browser to the server so it’s less exposed to browser and","source":"adexchanger.com","sourceUrl":"https://www.adexchanger.com/platforms/meta-is-launching-an-easy-button-for-capi/","category":"Data & Analytics","relevanceScore":71,"date":"2026-04-15","imageUrl":"https://www.adexchanger.com/wp-content/uploads/2025/06/serversideintegration-detail.jpg","created_at":"2026-04-15T21:48:11.011795"},{"id":"f17d66f9-dd7f-41c2-9201-918e1cc75974","title":"Google AI Max moves out of beta: Marketers sound off on the inevitable migration","summary":"Google’s AI Max is moving out of beta, further automating its search business and moving from a keyword-based auction to an intent-based auction.","source":"digiday.com","sourceUrl":"https://digiday.com/marketing/google-ai-max-moves-out-of-beta-marketers-sound-off-on-the-inenvitable-migration/?utm_campaign=digidaydis&#038;utm_medium=rss&#038;utm_source=general-rss","category":"SEO & AI Visibility","relevanceScore":61,"date":"2026-04-15","imageUrl":"https://digiday.com/wp-content/uploads/sites/3/2024/10/search-ai-digiday.jpg","created_at":"2026-04-15T19:10:28.062374"}],"total":764,"page":2,"limit":20,"totalPages":39}